How to achieve keyword optimization?

Keyword optimization is very critical and important when it comes to ensuring that you have a competitive web site that generates a lot of traffic. Online businesses heavily thrive in search engine listings if the website representing the business has good keyword optimization.

Keyword optimization is very important because of the following factors:

• The right keywords attract a higher number of potential customers; and the majority will actually end up buying your products or utilize your services
• Websites that are built with good keywords, earn the highest of ranks among popular search engines
• By including good keywords into your web site scripts, you have the potential to save huge amounts of money that will be required to spend on other forms of advertising

It is a fact that web pages designed with specific keywords describing the product or services that you host, have the ability to rank higher in search engines. However, care must be taken when using key words as web pages designed with a higher number of keywords tend to lose focus and hence, earn very low ranks in search engine searches.

The following points are just a few tips on finding the right keywords in order to attract your target audience:

• Try and imagine yourself in the shoes of your potential customer and think like them - Think about what you would like to find within your web site and what features or information would tempt you into purchasing your product or service.
• Try and include descriptive phrases as your keywords rather than simple ones. For instance if you are selling candles online, try and use ‘aromatic incense candles’ or ‘painted gel candles’, etc. Choose phrases that contain words that best describe your product or service.
• Make use of keyword selector tools such as the one provided by Overture at http://inventory.overture.com/d/searchinventory/suggestion/.
• Take help from your friends, relatives and colleagues in order to find out what words they will type in search engines to find the product or service that you sell.
• Use the Webster’s dictionary or thesaurus to find similar words or synonyms that describe your product or service and consider all three forms of that particular word.
• In case you already own a web site, try and incorporate a search box/form for visitors to make use of. This search box/form should find items or information within your own web site and will also give you a great insight as to the different words that people use while searching for items, products or services online.

You can also incorporate your websites’ server log to preview what potential customers are looking for, when it comes to keyword searches. Once you have collected a sufficient list of keywords and key word phrases, you can then go about selecting and choosing the best among them and use those particular keywords for your web site.