Keyword Research Tools

There are plenty of keyword tools available on the web, free and paid, to help in your research for developing the best keywords. I do recommend doing some homework on your words before any link building campaign. Your findings will dictate where to focus your link building efforts and your on page changes should be coordinated with this.

Keyword Discovery offers a paid search tool that is quite robust. They offer a free version which is limited in features but still quite usable and helpful. The paid version I have not used, but the features look like you can really get down and dirty with your research, looking at keyword by niche, showing the most popular searches in a particular industry.

http://www.keyworddiscovery.com/search.html

Wordtracker is the other popular paid keyword suggestion tool, and their free version is quite useful. you can only enter one word instead of comparing multiple words. Wordtracker offers a free trial for their more robust product for 7 days.

http://freekeywords.wordtracker.com/

SubmitExpress has a free tool called Keytracker that gauges the traffic of words, comparing those two popular keyword tools. You can enter more than one keyword, and It makes suggestions and shows the traffic for suggested or similar words as well.

http://keywords.submitexpress.com/keytracker.php

For keyword suggestions, Google offers its keyword tool for free, which will suggest keyword combinations based on either phrases you enter, or will analyze an existing web page. Then it does show the search traffic for those words. Another helpful free tool, recommended.

https://adwords.google.com/select/KeywordToolExternal

Microsoft’s Adcenter offers the Keyword Forecast tool. It will compare traffic for a few keywords in graph form, and does not require you to type in letters verifying you are a human, saving time for a quick look. The data seems to be about a year old though:

http://adlab.msn.com/Keyword-Forecast/Default.aspx

SEO Book offers a keyword research tool that compares data from many sources in one view. You can get lost in this one. You can only enter one word at a time, and it does not make the best suggestions compared to the others, but the info correlated is very robust, linking to the different keyword tools and search engines that it used to populate the info, showing the other suggestions and traffic from search engines. Fun toy.

http://tools.seobook.com/keyword-tools/seobook/

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“CPA Networks”: Defining the Terms

Contrary to how it may appear on the façade of things, CPA networks are not affiliate networks. The “CPA” part in their name is what is misleading many. Generally meaning cost-per-action, a widely-spread affiliate payment model, the abbreviation “CPA” is actually not the best way to describe “CPA networks”. The more appropriate name for them is sub-affiliate networks. Whereas a traditional affiliate network (e.g. CommissionJunction or LinkShare) is functioning as a mediator between merchants/advertisers and affiliates/publishers, CPA networks are working as yet another link in the chain between the merchant and the affiliate. I have put together the following diagram to illustrate the difference between a traditional network and a CPA network:

If a merchant were running an in-house affiliate program, the sub-affiliate network will be a link between the merchant and the affiliate, receiving commissions from every sale that the affiliate sends. Be it with an in-house, or with an on-an-affiliate-network affiliate program, the affiliate becomes a sub-affiliate, while the “CPA network” is the affiliate that is paid a “preferred” or “private offer” (read: higher) commission (or per lead bounty, which is the preferred payment model for sub-affiliate networks), and can afford to pay their sub-affiliates a higher commission/bounty than the default commission/bounty that the affiliates would get if they went directly to the merchant. Why “preferred” commission? Because being an affiliate with a large volume of sub-affiliate traffic and sales, they are essentially perceived as power affiliates or “super affiliates”.

This raises several problems. I would like to touch upon the two main ones.

Conflict of Interest

Being an affiliate themselves, the “CPA network” is in direct competition with their sub-affiliates. The conflict of interest is there and no serious affiliate will disclose their techniques and methods to a competitor by working under them as a sub-affiliate. Hence, if a merchant decides to run their affiliate program on a “CPA network”, they should not expect any super-affiliates to join their program. Furthermore, they should be aware of the lower quality of leads they will receive through the CPA network, as opposed to a managed affiliate program on a traditional network.

Shady “Marketing” Practices

History testifies to the fact that it is not uncommon for “CPA networks” to tolerate (or even partake in) e-mail spam, adware, fraudulent “leads”, incentive websites (not the affiliate type you want to have in a program if you’re paying for leads), recruiting other sub-affiliate networks.

Much more can be written on the topic, and a simple search of online discussions on “CPA networks” will yield a plethora of enlightening blog posts and forum threads. To work, or not to work with sub-affiliate networks will ultimately be the affiliate’s and the merchant’s decision. One thing I hope they do is make an educated and well-weighted decision.

10 Tips for Better Email Marketing in 2009

If you’re an email marketer, Stefan Pollard at Clickz posted YOUR New Years resolutions in his post, Ten Resolutions to Make 2009 a Better Email Year.

Here’s a quick overview of his 10 tips, but check out the original article if you want full details.

1. I Will Listen to Feedback - Feedback helps build better programs. When you understand what your audience wants, and what they don’t, you can deliver on those items.

• Sign up for all ISP feedback-loop sources.
• Monitor replies to inboxes, even those you tell readers not to e-mail.
• Solicit and read reader comments.
• Send surveys for direct comments on specific topics.

2. I Will Give My Subscribers More Control Over What They Receive

• Provide meaningful choices during the subscription process (avoid all conjunctions).
• Use a preference center to make personalization or customization easier.
• Collect only data you need to complete the process at opt-in.

3. I Will Monitor More Than Open/Click-Through Rates/Revenue - Track unsubscribes, bounces, and spam complaints as well as open and click rates.

4. I Will Practice More Segmentation for Increased Relevance- Set aside one day a month as “segmentation day,” where your goal is to “do incrementally better e-mail.” For example, identify a subset of your list and tell an incrementally better story to it. You shouldn’t need complex data integrations.

5. I Will Practice Good List Hygiene and Trim Inactives - Optimize your sign-up process to collect more accurate data.

6. I Will Pay Attention to the ISPs - Visit ISP postmaster sites regularly to learn about changes that affect delivery and get information to make you a better e-mail marketer.

7. I Will Work to Send Great Content - Not “great” as in “exciting,” although that would be nice. Instead, write content that works: no broken links, correct spelling, punctuation, and word use and images used properly.

8. I Will Make it Easy for Recipients to Know Who I Am - You want recipients to recognize you immediately in the inbox.

9. I Will Be More Careful About Whose E-mail Efforts I Emulate We assume that companies with top brands, or brands we admire, also do e-mail marketing right. So, we copy what they do, but Hhnestly, most of them aren’t doing great e-mail, either.

10. I Will Banish the Word “Blast” From my Vocabulary

Why Social Media Marketing is Effective

Last month Brand Central Station posted a great article on why social media and word-of-mouth marketing are more effective than traditional medias, and while I highly recommend you read the original post, I want to share a few key nuggets with you:

via The Buzz on Word-of-Mouth Marketing | Brand Central Station

“Social science researches have provided some interesting insights into how we remember information that may give us some insights. Alan See, writing this post in the Customer Think blog explains it this way…”

Research shows that we tend to remember:

• 10% of what we read

• 20% of what we hear

• 30% of what we see

• 50% of what we hear and see

• 70% of what we say

• 90% of what we both say and do

So what does this have to do with social media and word-of-mouth marketing?

“Traditional medias like newspaper, outdoor and radio - medias that primarily depend on just one sensory experience, impart 10-30% of the content of the message on the recipient.

A personal referral not only creates an impact on the recipient consumer, it reinforces the decision in the person making the endorsement.

Buzz marketing - the process of getting people to talk about your brand and to act on those endorsements - is highly effective because it requires and reinforces a deeper knowledge and understanding of a brand’s attributes and values. According to this research, we tend to remember 90% of what we say and do. In other words, face-to-face interaction between consumer and brand leaves an impression (and knowledge)nine times as rich as a newspaper ad or magazine article.

If you think about it for a minute, you already know this. When a customer has a bad experience, they are much more likely to tell people (and in the age of social media, that could be a lot of people) than those who have a good experience.”

SEO Steps

SEO STEPS

SEO Information Systems Team will following SEO activities on your
website , If you choose our SEO Services.

1.      Initial Report Analysis
2.      Competitive Analysis
3.      On Page details (Metatags).
4.      Preparing Content Analysis
5.      Building Back lings (Inbound/Outbound)
6.      Key Word Submission
7.      Final Report

Initial Report Analysis:
* Keyword/Phrase analysis
* Keyword research using word tracker, Overture and Googlesets
* Competitive analysis
* Extensive Competitive Analysis for better search engine ranking
performance
* Initial position analysis report
* Website Usability Analysis by Usability and copyediting expert
* Extensive Log file analysis
* Personalized Report Analysis and Monitoring
Let we pick up the present information of given website means Meta
tags details and back links checking and checking for how many Key
word in the site and their strength. As well as Site Page rank and
Compaction of the given site which position in different search
engines.

Title   Description     Keyword Backlines       Page rank

Basically this process depends on the Company or Clients if Clients
want to require this process we must do the basic step of this other
wise we must starts the Competitive Analysis.

Competitive Analysis:
Competitive Analysis means Observation of different sites which sites
theme related to our site. Let we consider competitive key point of
Meta tags checking and Back lings observation. Each and every point to
be noted on excel sheet it should be very useful to us.
Title   Description     Keywords        Backlines       Content         Url of site

Back links checking in search engine:   link: www.sitename.com
Saturation checking in search engine:   Site: www.sitename.com
Caches by searching:                            Cache: www.sitename.com

On Page Optimization
* Homepage Optimization
* Meta tags placement
* Content fixing
* Monthly Manual Update to Optimized Content
* Fixing the text links
* Optimized Navigational Structure
* Site map for better crawling of your site
* Descriptive site map creation
* Link resource page creation
* Link exchange page creation
* Image Optimization
* SEO Copywriting
* Spell Checking
* HTML Validation Checking
* Browser Compatibility checking
* Website Load time checking
* Creation of robots file
* MOD_Rewrite / URL rewrite for Dynamic sites for better search engine
crawling
Keyword Analysis: Single word definition. Keyword should be 3 types
1. Low level: Competition should be less then 4 digits it will take 3
moths.
2. Medium level: Competition should be less then 7digits  it will take
6 moths.
3. High level: Competition should be less then 8 digits or more it
will take 1 yr.

First read the web site after that we are going to choose perfect
keywords. The Home page contains minimum two keyword and internal
pages contain single or more keyword.

After selecting keyword we are going to check the competition and
number of clicks on that keyword and keyword strength.
Keyword Tools:  Sandbox of Google, Word Tracker, Keyword tool, web
counts, adwords, more free tools.

Keyword Tools (hits)    Google  Yahoo   Msn     Recommended
Keyword Hits/clicks     competition     competition     competition     Hits/clicks
>comp

Meta tag Analysis:
1.      Title: Most imp keyword and try to repeat. It should be less then
65 chars in Google 75 in Yahoo 80 in Msn. Over all it suggested in 60
chars.
2.      Description: Starts with same keyword and try to repeat to it.
Description should be less then 150 chars in Google, 170 in yahoo, 185
in msn over all better suggestion 150.
3.      Keywords:  After selection keywords the most recommended keywords
placed in this section.
Meta tag Tools: Meta tag tool,

Content Analysis:
We have to increase our keyword density it means our imp keywords
should be repeat in middle of our content and starting with main
keyword and try to end with that keyword.  Every 100 words Keyword
should be repeat Low Level Keyword 3-4 times. Medium Level Keywords
5-8 times High Level Keywords 9-10 times.
       Content OptimizationÞ
       Image OptimizationÞ
       Using Alt tagsÞ
       using Heading tagsÞ
       Using Text LinksÞ
       Hipper links.Þ
Home Page:500-800 words.  Home page size 30kb, internal page size 40kb
min
Keyword Density Tools: Live-keyword analysis.com,
Keyword      % of Keyword      % of Required


OFF Page Optimization
* Manual submission to all major search engines
* Semi-automatic submission to more than 200 Search Engines
* Resubmission of sites to certain search engines if necessary
* Submission to important paid inclusion directories
* Yahoo Directory Inclusion
* Submission to Dmoz directory
* Submission to more than 5000 free inclusion quality directories
* Re-optimization of site
* Reciprocal link building - 2way and 3way links
* Link Popularity through one way links
* Buying text link advertisements from relevant sites to increase the
link popularity
* Article Submission
* Newsletter Submission
* Forum Posting
* Blog submission

Link Building (Inbound)
Getting back links from other websites mean we have to submit our
website in Directories, Forums, Blogs, Social Book Merchant, Social
Networks,

Page Rank depends on No of back links.
Checking for back links in search engines : links: www.sitename.com
Site checking : www.Alexa.com

Link Exchange (Outbound)
The process of exchange link between two websites.

Site Maps:
Html Site Map: All Pages Links placed here it should be text links.
XML site Map: Its for Search engine purpose it should be created in
xml
www.xml-sitemaps.com. File name: sitemap.xml placed in root folder

RSS ( Really Simple Syndication/Rich site Summary) :
Channels: Modified Pages
Items: Other Pages

File Name: RSS. XML

Create Rss Feeds follow this link

 filename: Robots.txtèRobots/Algorithm/Spider: 
Hides some confide ional maters in web pages.

User Agent: *
* Disallow:

 means all search engines (Google, yahoo, Msn )è*
 means Not indexing of out siteè/
 means not reading particular page.è/public/text.html
Reports
* Monthly management plan
* Detailed Ranking Report
* Weekly updates & comprehensive Monthly Ranking Reports
* Submission Management with Reports
* Site Visibility Statistics Report
* Server Check and Link Check
Support
* Search Engine Algorithm Updates
* 100% Guaranteed Uptime during site Modifications
* Multiple CD Burned backups of Optimized pages and site
* Technical Support
* 24/7 Phone support and online support