Dec 23, 2008

pay per sale

Definition

Online advertising payment model in which payment is based solely based on qualifying sales.

Information

In a pay per sale agreement, the advertiser only pays for sales generated by the destination site based on an agreed upon commission rate.

Paying per sale is often seen as the payment model most favorable to advertisers and least favorable to publishers. In such an agreement, the publisher must not only be concerned with the quality and quantity of his or her audience, but also the quality of the advertiser's creative units and destination site.

If possible, many publishers avoid sales-based agreements, preferring to stick to the CPM model. However, some publishers, facing weak ad sales, have little choice but to accept sales-based agreements to utilize remnant space.

For advertisers, pay per sale has some unique advantages compared to pay per click and pay per lead. There are fewer concerns about whether conversions are legitimate, and whether traffic is incentivized or of low quality.

pay per lead

Definition

Online advertising payment model in which payment is based solely based on qualifying leads.

Information

In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who don't sign up.

A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email address, or it may involve a detailed form covering multiple pages.

One risk to the advertiser is the potential for fraudulent activity by incentivized 3rd-parties or marketing partners. Some false leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.

Dec 17, 2008

Things to Consider When Creating Your Social Media Strategy

Taking advantage of the many different ways to promote an Internet business is not something you just sit down and dream up. It actually involves skills and taking the time to learn the many different advancements being made almost daily.

Social media is one of these new technologies that the average person is not going to know about until they do some research. It also requires that you create a strategy for how to use these new forms of marketing to benefit your business the most. You may actually need to have a business meeting with yourself and create a social media strategy.

There are a couple of things you must address when you determine how to properly use social media.

  • First of all what is the goal that you’re trying to achieve with them? Are you trying to educate your readers and at same time brand yourself as an expert with credibility?
  • Are you trying to make sales for products you represent?
  • Maybe you are just trying to build a list for future follow up!

Social media tools are really only as good as the way you use them. For example blogging is a fantastic way to put your thoughts online very quickly. It is something that doesn’t require a special skill and anybody can do it

Adding video to your website or blog is a little harder. This will require that you not only learn how to record a video, but that you also learn how to get it online where people can view it.

Video is very appealing and is interactive with your reader. However, so is blogging when you allow your visitors to post comments, add content, take surveys, and so on. You may even want to do both of these but again, your strategy will determine whether you’re going to learn new skills or not.

One thing that is fantastic about social media is how it allows you to create a community within your business. You could set up your own discussion forum if you wanted.

You could join existing social networks such as Facebook or eEntrepreneur. These are excellent places to meet potential business partners and build your business using social media this way.

You may not even know exactly the social media strategy that you are looking for right now. Try different things and see what appeals to you. The key is determining exactly what you want to get from the social media that you are involved in and then be consistent in how you do it.

Dec 14, 2008

SEO Tips

Every html document must have a Title Element in the head section. Some refer to the

(head)
(title)Title Element - Page Titles(/title)
(/head)

The above title element example will produce something that looks like this in your browser title window…

Internet Explorer Browser Title

Authors should use the title element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles. The title element should ideally be less than 64 characters in length. While there is no limit on the length of a title, developers should be aware that the title element may be truncated if too long.

Page titles or title elements, are one of the most important factors when developing a search engine friendly web page. The primary keyword phrase for that page and any secondary keyword phrases that you may be targeting. For example…

(title) - Search Engine Marketing Companies in California - (/title)

Notice that our main keyword phrase Search Engine Marketing Companies is at the beginning of the title. We then added in California at the end since we are targeting a regionally specific group of search engine marketing companies in California.

View the source code of this page to see the !-- This is the Title Element or Page Title --) showing you where the title element is placed within the (head) (/head) section of your document.

The title element is one of the primary tags that must appear in the (head)  (/head) section of your web pages.

Dec 10, 2008

Million Dollars worth Photographs!---Rare Collection



1) Tim Berners Lee -- Founder of the World Wide Web



2) Picture taken when microsoft was started 



3) Steve Woznaik(sitting) and Steve Jobs of APPLE Computers.
He was three months late in filing a name for the business because he didn't get any better name for his new company.
So one day he told to the staff: "If I'll not get better name by 5 o'clcok today, our company's name will be anything he likes...."
so at 5 o'clcok nobody comeup with better name, and he was eating APPLE that time...
so he keep the name of the company 'Apple Computers' 



4) Bill Hewlett(L) and Dave Packard(R) of HP.
Behind them in the picture is the famous HP Garage.
Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
And the winner was NOT Bill... the winner was Dave. 



5) Ken Thompson (L)and Dennis Ritchie(R) ,creators of UNIX.
Dennis Ritchie improved on the B programming language and called it 'New B'.
B was created by Ken Thompson as a revision of the Bon programming language (named after his wife Bonnie)
He later called it C. 




6) Larry Page(L) and Sergey Brin(R), founders of Google.
Google was originally named 'Googol'.
After founders (Stanford graduates) Sergey Brin and Larry Page presented their project to an angel investor...
they received a cheque made out to 'Google' !...
So they kept name as GOOGLE 




7) Gordon Moore(L) and Bob Noyce(R) ,founders of Intel.
Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce'.
But that was already trademarked by a hotel chain...
So they had to settle for an acronym of INTegrated ELectronics. .. INTEL




8) Andreas Bechtolsheim , Bill Joy, Scott Mc Nealy and Vinod Khosla of SUN(StanfordUnivers ity Network) MicroSystems.
Founded by four StanfordUniversity buddies.
Andreas Bechtolsheim built a microcomputer;
Vinod Khosla recruited him;
Scott McNealy to manufacture computers based on it;
and Bill Joy to develop a UNIX-based OS for the computer...
SUN is the acronym for Stanford University Network 




9) Linus Torvalds of Linux Operating System Linus Torvalds originally used the Minix OS on his system which he replaced by his OS.
Hence the working name was Linux (Linus' Minix).
He thought the name to be too egotistical and planned to name it Freax (free + freak + x).
His friend Ari Lemmk encouraged Linus to upload it to a network so it could be easily downloaded.
Ari gave Linus a directory called linux on his FTP server, as he did not like the name Freax.
Linus like that directory name and he kept the name of his new OS to LINUX... 




Dec 8, 2008

Track Your Visitors, Using PHP in LOG File

There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag. Why not do it yourself? With PHP, you can easily create a log file within minutes. In this article I will show you how!

Getting the information

The most important part is getting the information from your visitor. Thankfully, this is extremely easy to do in PHP (or any other scripting language for that matter). PHP has a special global variable called $_SERVER which contains several environment variables, including information about your visitor. To get all the information you want, simply use the following code:

// Getting the information $ipaddress = $_SERVER['REMOTE_ADDR']; $page = "http://{$_SERVER['HTTP_HOST']}{$_SERVER['PHP_SELF']}";  $page .= iif(!empty($_SERVER['QUERY_STRING']), "?{$_SERVER['QUERY_STRING']}", ""); $referrer = $_SERVER['HTTP_REFERER']; $datetime = mktime(); $useragent = $_SERVER['HTTP_USER_AGENT']; $remotehost = @getHostByAddr($ipaddress); 

As you can see the majority of information comes from the $_SERVER variable. The mktime() (http://nl2.php.net/mktime) and getHostByAddr() (http://nl2.php.net/manual/en/function.gethostbyaddr.php) functions are used to get additional information about the visitor.

Note: I used a function in the above example called iif(). You can get this function at http://www.phpit.net/code/iif-function.

Logging the information

Now that you have all the information you need, it must be written to a log file so you can later look at it, and create useful graphs and charts. To do this you need a few simple PHP function, like fopen (http://www.php.net/fopen) and fwrite (http://www.php.net/fwrite).

The below code will first create a complete line out of all the information. Then it will open the log file in "Append" mode, and if it doesn't exist yet, create it.

If no errors have occurred, it will write the new logline to the log file, at the bottom, and finally close the log file again.

// Create log line $logline = $ipaddress . '|' . $referrer . '|' . $datetime . '|' . $useragent . '|' . $remotehost . '|' . $page . "\n"; 

// Write to log file: $logfile = '/some/path/to/your/logfile.txt';

// Open the log file in "Append" mode if (!$handle = fopen($logfile, 'a+')) { die("Failed to open log file"); }

// Write $logline to our logfile. if (fwrite($handle, $logline) === FALSE) { die("Failed to write to log file"); } fclose($handle);

Now you've got a fully function logging module. To start tracking visitors on your website simply include the logging module into your pages with the include() function (http://www.php.net/include):

include ('log.php'); 

Okay, now I want to view my log file

After a while you'll probably want to view your log file. You can easily do so by simply using a standard text editor (like Notepad on Windows) to open the log file, but this is far from desired, because it's in a hard-to-read format.

Let's use PHP to generate useful overviews for is. The first thing that needs to be done is get the contents from the log file in a variable, like so:

// Open log file $logfile = "/some/path/to/your/logfile.txt";  if (file_exists($logfile)) {    $handle = fopen($logfile, "r");  $log = fread($handle, filesize($logfile));  fclose($handle); } else {  die ("The log file doesn't exist!"); } 

Now that the log file is in a variable, it's best if each logline is in a separate variable. We can do this using the explode() function (http://www.php.net/explode), like so:

// Seperate each logline $log = explode("\n", trim($log));  

After that it may be useful to get each part of each logline in a separate variable. This can be done by looping through each logline, and using explode again:

// Seperate each part in each logline for ($i = 0; $i 

Now the complete log file has been parsed, and we're ready to start generating some interesting stuff.

The first thing that is very easy to do is getting the number of pageviews. Simply use count() (http://www.phpit.net/count) on the $log array, and there you have it;

echo count($log) . " people have visited this website."; 

You can also generate a complete overview of your log file, using a simple foreach loop and tables. For example:

// Show a table of the logfile echo ''; echo ''; echo ''; echo ''; echo ''; echo '';  foreach ($log as $logline) {  echo '';   echo '';  echo '';  echo '';  echo '';  echo '';   echo '';  }  echo '
IP AddressReferrerDateUseragentRemote Host
' . $logline['0'] . '' . urldecode($logline['1']) . '' . date('d/m/Y', $logline['2']) . '' . $logline['3'] . '' . $logline['4'] . '
';

You can also use custom functions to filter out search engines and crawlers. Or create graphs using PHP/SWF Charts (http://www.maani.us/charts/index.php). The possibilities are endless, and you can do all kinds of things!

In Conclusion...

In this article I have shown you have to create a logging module for your own PHP website, using nothing more than PHP and its built-in functions. To view the log file you need to parse it using PHP, and then display it in whatever way you like. It is up to you to create a kick-ass traffic analyzer.

Dec 1, 2008

Content VS Backlinks

Content

is a key factor to rank well. Content is important in your website that readable by spiders, and readers or viewers. You can still gain backlinks if you put the unique content of your blog or web site. Proving unique content related to your web site is a good, we can say content is king. No need to promote much your web site, you can get high page rank in a couple of months. Good Unique Content is the target from the visitors to read the latest updates or press releases. More related sites are likely to promote your site in their site. Webmaster out there asking you to be added in one way or 2 way link exchange. No need to promote your website and finding related sites to exchange link.

Backlinks is also important but we consider this another option to be popular in search engines. Building Links is important for the web site to gain PR or page rank but not all links are valued equally by search engines. 

Nov 26, 2008

Other SEO Tools Sites

  • 210 Resources - on Online Tools, Generators, Checkers - Excellent collection..
  • SEO Tools (136 SEO Tools) - This SEO Tools page has links to the best SEO Tools on the internet and these tools will help you to optimise your website and move your search engine position higher.
  • SEOChat - Great Collection of SEO Tools.
  • WebConfs - SEO Tool Set - Large collection.
  • Multiple Site Checker - Saves you pain and time by offering an URL specific list of links to the most popular and useful web-based tools. Includes validators, accessibility checkers, link and load time check, WHOIS, HTTP response, and more.

Best SEO / SEM Forums / Newsletters

  • Search Engine Land - New kid on the block but possibly the best mailer round-up of SEO news on the net. Subscribe to the daily SEO news summary on the submit form (top right).

BackLink Tools

NB: Google Don't show all of your backlinks with the "link:url" command but they will show you all of your backlinks, (well most of them), if you sign up your site for their Google Webmaster Tools

(Google and Yahoo Sitemaps can be created easily with this Free download Sitemap Tool).

  • Digital Point - Back link, PR Checker, Search Engine Keyword Tracker & Keyword Ranking Tools. Track your keywords for free. SUPERB!
  • Xinu - Gives page rank, backlinks, social bookmarks, index pages and whole lot more.
  • BackLinkWatch - Excellent Back link checker - Gives PR, number of OBL (out bound links) and whether nofollow is used.!
  • Xenu's Link Sleuth (program) - Free Download - Not exactly a back link checker but great tool for checking your site for broken links. Displays a continuously updated list of URLs which you can sort by different criteria. Customized reporting can be produced at any time (broken links by page, broken links by link, sitemap, etc.) - Networking, Web and HTML tools. Other online version here.
  • SEOmoz Page Strength Tool - Excellent tool giving you; The Relative Importance and Visibility of a Web page - The Potential Strength and Ability of a Page to Rank in the Search Engines and Data on Popularity, Links & Mentions of the Page Across the Web.
  • MarketLeap - Link Popularity Check - Excellent tool giving link popularity check with up to 3 other sites for comparison. Also has a industry categories with benchmarks to see the kind of back link strength other sites have. Also has a history graph for each time you use it.
  • MarketLeap - Search Engine Saturation - Search Engine Saturation simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns. Also has a history graph for each time you use it.
  • Indexa 2.0 (program) (115 KB) is a free java website popularity program that reports Google Pagerank, the number of backlinks recorded on Google, Yahoo, MSN, Altavista and AlltheWeb and the number of pages indexed. Limitations: Analyses 4 urls and 2 search engines. For Windows 98/ME/XP/2000/2003/Unix/Linux/MacOS X.
  • BackLinks Master 1.5 (program) (1.3 MB) helps you find who is linking to you, whether links are direct and what keywords are in the anchor text. For Windows 98/ME/XP/2000.
  • Keyword Crawler 1.1 (program) (424 KB) is a keyword tool that can analyze your website and provide web page reports for the top keywords used, word density, Google pagerank, internal and external backlinks and broken links. In addition, the program can also generate a sitemap file in XML format. For Windows 98/ME/NT4/2Kx/XP. 

Webmaster Tools

  • Website SEO Health Check Tool - NEW (Nov 07) - Aaron Wall has released a new tool named the Website Health Check Tool. The tool reviews a site's title tags, descriptions, URLs, and page status codes. It then returns problems the site may have with missing title tags and descriptions, any duplicate title tags or descriptions, www versus non-www issues, index page health, and error handling issues. Aaron plans on adding more features to the tool.
  • Fagan Finder's URL Info - Superb tool for handling web pages: finding information about it, translating it, finding related pages, links, whois, etc. Allows multiple windows so you don't have to type in url for different data.
  • CodeFlux - Internet Tools - Some really neat tools here - finger, nslookup, whois, ssl, traceroute, ping, dig, validate www pages, w3c and ietf standards, tidy www pages, encoder, etc.
  • Duplicate Content Checker - Really neat tool from Webconfs, that checks two given pages and reports the similarity percentage of the two pages. Ideal for checking if your pages are going to be marked as duplicate content.
  • SEOmoz Page Strength Tool - Excellent tool giving you; The Relative Importance and Visibility of a Web page - The Potential Strength and Ability of a Page to Rank in the Search Engines and Data on Popularity, Links & Mentions of the Page Across the Web.
  • TrafficEstimator.com - Use the Traffic Estimate tool to find out approximately how much traffic a website gets.
  • Redirect Checker - This tool provides a simple and precise answer to a question, often asked by SEO's, directory owners and webmasters. It immediately identifies the three main types of redirections : 301 redirect, 302 redirect or HTML redirect (meta refresh). It also detects frames (FRAME tag) within the page pointed to by the tested link. The tool only analyses HTML links. It should not be used with JavaScript links.
  • DynamicDrive - Free, Original DHTML & Javascripts to enhance your web site.
  • Email Riddler - Email Riddler is an online tool that encrypts and transform your email address into a series of numbers when displaying it, making it virtually impossible for spam harvesters to crawl and add your email to their list.
  • Simple Email Encoder - This form will allow you to encode your e-mail address through the use of Character Entities, transforming your ascii email address into its equivalent decimal entity.
  • WatchThatPage - Free web service allowing you to monitor any web pages for changes, either on your site or a competitors.
  • IPS Tag Checker - Useful tool for those wanting to move .co.uk domains from one IPS tag to another. After the tag change has been requested, enter the domain name in question, the IPS tag of the provider you are moving the domain to, and your email address. The tool will check on the status of the IPS tag every hour, and will email you if it finds the tag has moved.
  • Xenu's Link Sleuth - Free Download - Great tool for checking your site for broken links. Displays a continuously updated list of URLs which you can sort by different criteria. Customized reporting can be produced at any time (broken links by page, broken links by link, site map, etc.) - Networking, Web and HTML tools.
  • Extreme Tracking - One of the best website counters out there with tons of visitor information. (hint - don't want to show the extreme counter image on your site - img=1x1)
  • StatCounter - A free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.
  • Keyword Crawler 1.1 (program) (424 KB) is a keyword tool that can analyze your website and provide web page reports for the top keywords used, word density, Google pagerank, internal and external backlinks and broken links. In addition, the program can also generate a sitemap file in XML format. For Windows 98/ME/NT4/2Kx/XP.
  • Dynamic MySpace Flash Images - Over 75 fun Flash ecards that you can customize the text message right into the Flash image! You will be given the HTML source code to add to your site so the created image will show up (we host it, hot linking allowed), great MySpace.com (forums/blogs) image add-ons. Also See Make Your Own Sign Generators - Import your images so you can place custom text on them.
  • File Difference Tool - Free tool - Enter two files to see their differences. The tool is intended to compare nearly identical ascii files (such as cgi scripts, html or txt), or comparing html pages the have changed search engine rank to a previous version of the document.
  • 1000's of Free Online Fonts - Enormous collection of free downloadable online fonts - presented in categories - best I've seen on the net so far.
  • Malevole's Text Generator - Tired of using Lorem Ipsum for dummy text in your latest masterpiece? This text generator has been developed based on years of careful research and is guaranteed to improve even the most lacklustre of designs.
  • StockXhnge - Browse through the categories of their huge gallery containing over 250.000 quality stock photos by more than 25.000 photographers! Need a wallpaper for your desktop? Need a pic for your commercial website design? Looking for inspiration? Have a look around.
  • CSS Creator - CSS Layout Generator - The generator requires a DOM capable browser with JavaScript enabled.
  • Pixenate - Online Image Editor - great if your not on your own pc or for those with no image editing s/w.
  • Image Size Optimizer - Lets you easily optimize your gifs, animated gifs, jpgs, and pngs, so they load as fast as possible on your site. Furthermore, you can easily convert from one image type to another.
  • List-o-Matic - Online CSS Navigation Menu creator - inspired by Listamatic, a collection of examples of CSS styled list items used for navigation.
  • Web 2.0 Website Generator - This site will automatically generate the XHTML/CSS layout for your new Web 2.0 site. Just set your preferences and click Generate and you are ready to begin your new life as a Web 2.0 Gazillionaire!. <grin> - Seriously though, it is a rther cool - has nearly everything: Rounded corners, gradients, XHTML and CSS, a color scheme to make your eyes vomit, a trendy 'badge', Google Ads, whitespace galore and a big-ass dorky font. Pop in some AJAX and watch squillions of dollars roll in.

Keyword Tools

NB: If you sign up your site for their Google Webmaster Tools - it will give you a run down of what keywords your site is appearing in Google for and the average position of that term in Google.  

Also - Please see this comprehensive list of keyword resources at SearchEngineLand -> Search Marketing: Search Term Research.
  • SheerSEO Keyword - Page Analysis Online Tool - NEW - Superb Tool, currently FREE featuring ; SERPs tracking tool for Google and Yahoo - Page rank monitoring - Word density - Number of referrers - Number of indexed pages - Site auto discovery for relevant search terms & pages - Main referrals analysis, showing the website's main referral links, the referring page PageRank and link text.
  • SEO Book Free Keyword Suggestion Tool - A really neat free keyword tool on SEO book that gives something approaching KEI analysis (well as good as it gets for Free ;0). I personally use a paid Wordtracker account, which you should subscribe to if you're really serious about SEO. Nevertheless, this free keyword tool has some awesome features.
  • SeoDigger.com Find keywords by URL - Superb little tool which gives you the keywords and their positions for a given website on Google and MSN - not 100% but gives you a good idea of the keywords you have coming in up in Google and MSN really quickly - Check is accessible only to separate pages of a site - you have to register to see the results but it's free.
  • Digital Point - Search Engine Keyword Tracker, Keyword Ranking Tool and Back link, PR Checker. Track your keywords for free. Requires Google API which are no longer issued.
  • MyLongTail - Excellent Free tool - reveals in real time which keywords people use to find your website. When acted on, they can increase the natural search traffic to your website.
  • MSN Keyword Forecast (NEW) - Not bad this - Enter your keywords/phrases, separated by a semi-colon and it will give you graph or text output of no. of searches / impresssions. (from MS: 'Learn about the impression count forecast and demographic predictions of your search terms. The search forecast results can be shown as Flash, pictures, or text.'
  • Google Keyword Tool - (9/7/08 - added search volume numbers to the external keyword tool. The volume numbers are approximations). Generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends.
  • GKW - Good Keywords - Download Program - Free Windows software tool from Softnik Technologies for finding the ideal set of keywords for targeting your web pages. Use Good Keywords to find suitable keywords sets, create your meta tags, brainstorm product ideas, etc. Uses Data from Yahoo and Ask.
  • Yahoo - Formerly Overture - UK Keyword Selector Tool. Rather better version on nichebot here. (Stop Press - June 08- the new Yahoo keyword tool Has been pulled.)
  • Miva Keyword Tool - Apart from Overture and Google Ads tool above - this is the only other UK based keyword tool I have come across.
  • IBP Internet Business Promoter - Download Program - The very best free keyword research tool Although you wont be able to use most of the promotion stuff in the program unless you buy it - there is a kick ass keyword research tool that's free to use - the program uses Overture / Yahoo for most countries, Google Sandbox, Miva and a host of others plus a keyword permutation program and a ton of other stuff.
  • Check Keyword Traffic - From BruceClay.com - This tool will produce an estimate of daily search activity for a specific keyword phrase on the internet across the major search engines. This is only an estimate, and on a daily basis your mileage may vary.
  • Keyword Typo Generator - From SEOtools - Generate a list of suggestions for likely human misspellings and typos for given keyword.
  • Ontology Finder - Related Keywords Lookup Tool - The goRank ontology lookup tool checks the top 1000 Google results for your keywords by running a related word query.
  •  SEO Sleuth - AOL Search Data - SEO Sleuth was created out of the recently released AOL search data. This tool allows you to view what keywords people searched for. How much organic traffic each site gets from a search engine. How many clicks individual SERPs get.
  • Google Multiple Datacenter Keyword Rank Checker - This tool will perform a search across multiple datacenters, and check where your site may be ranking in each of them. This tool differs from others of it's kind in that instead of searching by IP address, it uses the actual domain name associated with that IP, simulating what someone would actually see when going to google.com and hitting that datacenter. Hovering your mouse over the datacenter name will reveal what IP address that name resolves to. This will give you a much more accurate view of what others are seeing when they search.
  • Yahoo Multiple Keyword Rank Checker - Check a sites ranking in Yahoo! for up to 5 different phrases at once. Searches are cached, and a new search for a given keyword will only be performed once every 24 hours. Otherwise the rank will be checked against the cached results.
  • Advanced Google Searches - Use this tool to search google in many special ways. A useful resource for search engine optimisation (especially keyword research) among other things.
  • Acronym Finder - With more than 550,000 human-edited entries, Acronym Finder is the world's largest and most comprehensive dictionary of acronyms, abbreviations, and initialisms.
  • Google Trends - Find out the time time of year your keywords perform. Searchable by year and country.
  • MarketLeap - Search engine keyword placement check. Also has a history graph for each time you use it.
  • Keyword Suggestion Tool (AOL leaked data) - Based on a set of user data accidentally released by AOL from a 3 month period, collected from March 2006 through May 2006, Enter in a keyphrase to see an estimate of how much traffic that phrase would have generated in that time frame for a one month period across the 3 big search engines. Clicking on the number under the Google column opens up Google Trends for that phrase for the month of May 2006, and clicking on the result under the Yahoo column will bring up the Overture Keyword suggestion tool for the most recent month that data is available.
  • Keyword Crawler 1.1 (program) (424 KB) is a keyword tool that can analyze your website and provide web page reports for the top keywords used, word density, Google pagerank, internal and external backlinks and broken links. In addition, the program can also generate a sitemap file in XML format. For Windows 98/ME/NT4/2Kx/XP.
  • SpyFu - Formerly a program called GoogSpy - this free web-based tool you can use to do competitor research. Powered by Velocityscape's data extraction tool, Web Scraper Plus+, which extracts 500,000 search results a day from Google and loads them into SpyFu's database. The most obvious use for GoogSpy is to discover all the keywords your competitors are bidding for on Google's AdWords.

SEO Process

1

Keyword in URL

First word is best, second is second best, etc.

2

Keyword in Domain name

Same as in page-name-with-hyphens

3

Keyword in Title tag

Keyword in Title tag - close to beginning
Title tag 10 - 60 characters, no special characters.

4

Keyword in Description meta tag

Shows theme - less than 200 chars.
Google no longer "relies" upon this tag, but will often use it.

5

Keyword in Keyword metatag

Shows theme - less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do.

6

Keyword density in body text

5 - 20% - (all keywords/ total words)
Some report topic sensitivity - the keyword spamming threshold % varies with the topic.

7

Individual keyword density

1 - 6% - (each keyword/ total words)

8

Keyword in H1, H2 and H3

Use Hx font style tags appropriately

9

Keyword font size

"Strong is treated the same as bold, italic is treated the same as emphasis" . . . Matt Cutts July 2006

10

Keyword proximity (for 2+ keywords)

Directly adjacent is best

11

Keyword phrase order

Does word order in the page match word order in the query?
Try to anticipate query, and match word order.

12

Keyword prominence (how early in page/tag)

Can be important at top of page, in bold, in large font

13

Keyword in alt text

Should describe graphic - Do NOT fill with spam
(Was part of Google Florida OOP - tripped a threshold - may still be in effect to some degree as a red flag, when summed with all other on-page optimization - total page optimization score - TPOS).

14

Keyword in links to site pages (anchor text)

Links out anchor text use keyword?

 

 

 

NAVIGATION - INTERNAL LINKS

15

To internal pages- keywords?

Link should contain keywords.
The filename "linked to" should contain the keywords.
Use hyphenated filenames, but not long ones - two or three hyphens only.

16

All Internal links valid?

Validate all links to all pages on site.
Use a free link checker. I like this one.

17

Efficient - tree-like structure

TRY FOR two clicks to any page - no page deeper than 4 clicks

18

Intra-site linking

Appropriate links between lower-level pages

NAVIGATION - OUTGOING LINKS

19

To external pages- keywords?

Google patent - Link only to good sites. Do not link to link farms. CAREFUL - Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links - they are your responsibility.

20

Outgoing link Anchor Text

Google patent - Should be on topic, descriptive

21

Link stability over time

Google patent - Avoid "Link Churn"

22

All External links valid?

Validate all links periodically.

23

Less than 100 links out total

Google says limit to 100,
but readily accepts 2-3 times that number. ref 2k

OTHER ON-Page Factors

24

Domain Name Extension
Top Level Domain - TLD

.gov sites seem to be the highest status
.edu sites seem to be given a high status
.org sites seem to be given a high status
.com sites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google.
Perhaps one would do well with the new .info domain class. Not so much, now - .info sites can rank highly.

25

File Size

Try not to exceed 100K page size (however, some subject matter, such as this page, requires larger file sizes).
Smaller files are preferred <40k>

26

Hyphens in URL

Preferred method for indicating a space, where there can be no actual space
One or two= excellent for separating keywords (i.e., pet-smart, pets-mart)
Four or more= BAD, starts to look spammy
Ten = Spammer for sure, demotion probable?

27

Freshness of Pages

Google patent - Changes over time
Newer the better - if news, retail or auction!
Google likes fresh pages. So do I.

28

Freshness - Amount of Content Change

New pages - Ratio of old pages to new pages

29

Freshness of Links

Google patent - May be good or bad
Excellent for high-trust sites
May not be so good for newer, low-trust sites

30

Frequency of Updates

Frequent updates = frequent spidering = newer cache

31

Page Theming

Page exhibit theme? General consistency?

32

Keyword stemming

Stem, stems, stemmed, stemmer,
stemming, stemmist, stemification

33

Applied Semantics

Synonyms, CIRCA white paper

34

LSI

Latent Semantic Indexing - Speculation, no proof

35

URL length

Keep it minimized - use somewhat less than the 2,000 characters allowed by IE - less than 100 is good, less is even better

OTHER ON-SITE Factors

36

Site Size - Google likes big sites

Google has caught on and dumped millions of pages, or made them supplemental.

37

Site Age

Google patent - Old is best. Old is Golden.

38

Age of page vs. age of site

Age of page vs. age of other pages on site
Newer pages on an older site will get faster recognition.

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