Dec 23, 2008

pay per sale

Definition

Online advertising payment model in which payment is based solely based on qualifying sales.

Information

In a pay per sale agreement, the advertiser only pays for sales generated by the destination site based on an agreed upon commission rate.

Paying per sale is often seen as the payment model most favorable to advertisers and least favorable to publishers. In such an agreement, the publisher must not only be concerned with the quality and quantity of his or her audience, but also the quality of the advertiser's creative units and destination site.

If possible, many publishers avoid sales-based agreements, preferring to stick to the CPM model. However, some publishers, facing weak ad sales, have little choice but to accept sales-based agreements to utilize remnant space.

For advertisers, pay per sale has some unique advantages compared to pay per click and pay per lead. There are fewer concerns about whether conversions are legitimate, and whether traffic is incentivized or of low quality.

pay per lead

Definition

Online advertising payment model in which payment is based solely based on qualifying leads.

Information

In a pay per lead agreement, the advertiser only pays for leads generated at their destination site. No payment is made for visitors who don't sign up.

A lead is generally a signup involving contact information and perhaps some demographic information; it is typically a non-cash conversion event. A lead may consist of as little as an email address, or it may involve a detailed form covering multiple pages.

One risk to the advertiser is the potential for fraudulent activity by incentivized 3rd-parties or marketing partners. Some false leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.

Dec 17, 2008

Things to Consider When Creating Your Social Media Strategy

Taking advantage of the many different ways to promote an Internet business is not something you just sit down and dream up. It actually involves skills and taking the time to learn the many different advancements being made almost daily.

Social media is one of these new technologies that the average person is not going to know about until they do some research. It also requires that you create a strategy for how to use these new forms of marketing to benefit your business the most. You may actually need to have a business meeting with yourself and create a social media strategy.

There are a couple of things you must address when you determine how to properly use social media.

  • First of all what is the goal that you’re trying to achieve with them? Are you trying to educate your readers and at same time brand yourself as an expert with credibility?
  • Are you trying to make sales for products you represent?
  • Maybe you are just trying to build a list for future follow up!

Social media tools are really only as good as the way you use them. For example blogging is a fantastic way to put your thoughts online very quickly. It is something that doesn’t require a special skill and anybody can do it

Adding video to your website or blog is a little harder. This will require that you not only learn how to record a video, but that you also learn how to get it online where people can view it.

Video is very appealing and is interactive with your reader. However, so is blogging when you allow your visitors to post comments, add content, take surveys, and so on. You may even want to do both of these but again, your strategy will determine whether you’re going to learn new skills or not.

One thing that is fantastic about social media is how it allows you to create a community within your business. You could set up your own discussion forum if you wanted.

You could join existing social networks such as Facebook or eEntrepreneur. These are excellent places to meet potential business partners and build your business using social media this way.

You may not even know exactly the social media strategy that you are looking for right now. Try different things and see what appeals to you. The key is determining exactly what you want to get from the social media that you are involved in and then be consistent in how you do it.

Dec 14, 2008

SEO Tips

Every html document must have a Title Element in the head section. Some refer to the

(head)
(title)Title Element - Page Titles(/title)
(/head)

The above title element example will produce something that looks like this in your browser title window…

Internet Explorer Browser Title

Authors should use the title element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles. The title element should ideally be less than 64 characters in length. While there is no limit on the length of a title, developers should be aware that the title element may be truncated if too long.

Page titles or title elements, are one of the most important factors when developing a search engine friendly web page. The primary keyword phrase for that page and any secondary keyword phrases that you may be targeting. For example…

(title) - Search Engine Marketing Companies in California - (/title)

Notice that our main keyword phrase Search Engine Marketing Companies is at the beginning of the title. We then added in California at the end since we are targeting a regionally specific group of search engine marketing companies in California.

View the source code of this page to see the !-- This is the Title Element or Page Title --) showing you where the title element is placed within the (head) (/head) section of your document.

The title element is one of the primary tags that must appear in the (head)  (/head) section of your web pages.

Dec 10, 2008

Million Dollars worth Photographs!---Rare Collection



1) Tim Berners Lee -- Founder of the World Wide Web



2) Picture taken when microsoft was started 



3) Steve Woznaik(sitting) and Steve Jobs of APPLE Computers.
He was three months late in filing a name for the business because he didn't get any better name for his new company.
So one day he told to the staff: "If I'll not get better name by 5 o'clcok today, our company's name will be anything he likes...."
so at 5 o'clcok nobody comeup with better name, and he was eating APPLE that time...
so he keep the name of the company 'Apple Computers' 



4) Bill Hewlett(L) and Dave Packard(R) of HP.
Behind them in the picture is the famous HP Garage.
Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.
And the winner was NOT Bill... the winner was Dave. 



5) Ken Thompson (L)and Dennis Ritchie(R) ,creators of UNIX.
Dennis Ritchie improved on the B programming language and called it 'New B'.
B was created by Ken Thompson as a revision of the Bon programming language (named after his wife Bonnie)
He later called it C. 




6) Larry Page(L) and Sergey Brin(R), founders of Google.
Google was originally named 'Googol'.
After founders (Stanford graduates) Sergey Brin and Larry Page presented their project to an angel investor...
they received a cheque made out to 'Google' !...
So they kept name as GOOGLE 




7) Gordon Moore(L) and Bob Noyce(R) ,founders of Intel.
Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce'.
But that was already trademarked by a hotel chain...
So they had to settle for an acronym of INTegrated ELectronics. .. INTEL




8) Andreas Bechtolsheim , Bill Joy, Scott Mc Nealy and Vinod Khosla of SUN(StanfordUnivers ity Network) MicroSystems.
Founded by four StanfordUniversity buddies.
Andreas Bechtolsheim built a microcomputer;
Vinod Khosla recruited him;
Scott McNealy to manufacture computers based on it;
and Bill Joy to develop a UNIX-based OS for the computer...
SUN is the acronym for Stanford University Network 




9) Linus Torvalds of Linux Operating System Linus Torvalds originally used the Minix OS on his system which he replaced by his OS.
Hence the working name was Linux (Linus' Minix).
He thought the name to be too egotistical and planned to name it Freax (free + freak + x).
His friend Ari Lemmk encouraged Linus to upload it to a network so it could be easily downloaded.
Ari gave Linus a directory called linux on his FTP server, as he did not like the name Freax.
Linus like that directory name and he kept the name of his new OS to LINUX... 




Dec 8, 2008

Track Your Visitors, Using PHP in LOG File

There are many different traffic analysis tools, ranging from simple counters to complete traffic analyzers. Although there are some free ones, most of them come with a price tag. Why not do it yourself? With PHP, you can easily create a log file within minutes. In this article I will show you how!

Getting the information

The most important part is getting the information from your visitor. Thankfully, this is extremely easy to do in PHP (or any other scripting language for that matter). PHP has a special global variable called $_SERVER which contains several environment variables, including information about your visitor. To get all the information you want, simply use the following code:

// Getting the information $ipaddress = $_SERVER['REMOTE_ADDR']; $page = "http://{$_SERVER['HTTP_HOST']}{$_SERVER['PHP_SELF']}";  $page .= iif(!empty($_SERVER['QUERY_STRING']), "?{$_SERVER['QUERY_STRING']}", ""); $referrer = $_SERVER['HTTP_REFERER']; $datetime = mktime(); $useragent = $_SERVER['HTTP_USER_AGENT']; $remotehost = @getHostByAddr($ipaddress); 

As you can see the majority of information comes from the $_SERVER variable. The mktime() (http://nl2.php.net/mktime) and getHostByAddr() (http://nl2.php.net/manual/en/function.gethostbyaddr.php) functions are used to get additional information about the visitor.

Note: I used a function in the above example called iif(). You can get this function at http://www.phpit.net/code/iif-function.

Logging the information

Now that you have all the information you need, it must be written to a log file so you can later look at it, and create useful graphs and charts. To do this you need a few simple PHP function, like fopen (http://www.php.net/fopen) and fwrite (http://www.php.net/fwrite).

The below code will first create a complete line out of all the information. Then it will open the log file in "Append" mode, and if it doesn't exist yet, create it.

If no errors have occurred, it will write the new logline to the log file, at the bottom, and finally close the log file again.

// Create log line $logline = $ipaddress . '|' . $referrer . '|' . $datetime . '|' . $useragent . '|' . $remotehost . '|' . $page . "\n"; 

// Write to log file: $logfile = '/some/path/to/your/logfile.txt';

// Open the log file in "Append" mode if (!$handle = fopen($logfile, 'a+')) { die("Failed to open log file"); }

// Write $logline to our logfile. if (fwrite($handle, $logline) === FALSE) { die("Failed to write to log file"); } fclose($handle);

Now you've got a fully function logging module. To start tracking visitors on your website simply include the logging module into your pages with the include() function (http://www.php.net/include):

include ('log.php'); 

Okay, now I want to view my log file

After a while you'll probably want to view your log file. You can easily do so by simply using a standard text editor (like Notepad on Windows) to open the log file, but this is far from desired, because it's in a hard-to-read format.

Let's use PHP to generate useful overviews for is. The first thing that needs to be done is get the contents from the log file in a variable, like so:

// Open log file $logfile = "/some/path/to/your/logfile.txt";  if (file_exists($logfile)) {    $handle = fopen($logfile, "r");  $log = fread($handle, filesize($logfile));  fclose($handle); } else {  die ("The log file doesn't exist!"); } 

Now that the log file is in a variable, it's best if each logline is in a separate variable. We can do this using the explode() function (http://www.php.net/explode), like so:

// Seperate each logline $log = explode("\n", trim($log));  

After that it may be useful to get each part of each logline in a separate variable. This can be done by looping through each logline, and using explode again:

// Seperate each part in each logline for ($i = 0; $i 

Now the complete log file has been parsed, and we're ready to start generating some interesting stuff.

The first thing that is very easy to do is getting the number of pageviews. Simply use count() (http://www.phpit.net/count) on the $log array, and there you have it;

echo count($log) . " people have visited this website."; 

You can also generate a complete overview of your log file, using a simple foreach loop and tables. For example:

// Show a table of the logfile echo ''; echo ''; echo ''; echo ''; echo ''; echo '';  foreach ($log as $logline) {  echo '';   echo '';  echo '';  echo '';  echo '';  echo '';   echo '';  }  echo '
IP AddressReferrerDateUseragentRemote Host
' . $logline['0'] . '' . urldecode($logline['1']) . '' . date('d/m/Y', $logline['2']) . '' . $logline['3'] . '' . $logline['4'] . '
';

You can also use custom functions to filter out search engines and crawlers. Or create graphs using PHP/SWF Charts (http://www.maani.us/charts/index.php). The possibilities are endless, and you can do all kinds of things!

In Conclusion...

In this article I have shown you have to create a logging module for your own PHP website, using nothing more than PHP and its built-in functions. To view the log file you need to parse it using PHP, and then display it in whatever way you like. It is up to you to create a kick-ass traffic analyzer.

Dec 1, 2008

Content VS Backlinks

Content

is a key factor to rank well. Content is important in your website that readable by spiders, and readers or viewers. You can still gain backlinks if you put the unique content of your blog or web site. Proving unique content related to your web site is a good, we can say content is king. No need to promote much your web site, you can get high page rank in a couple of months. Good Unique Content is the target from the visitors to read the latest updates or press releases. More related sites are likely to promote your site in their site. Webmaster out there asking you to be added in one way or 2 way link exchange. No need to promote your website and finding related sites to exchange link.

Backlinks is also important but we consider this another option to be popular in search engines. Building Links is important for the web site to gain PR or page rank but not all links are valued equally by search engines. 

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