3 Key tools of a web designer or web marketer

In order to design a successful website, you need to ensure that it is appealing to the eye of those who will be using it. The appeal of a website is critical due to the fact that you are not going to be able to make face to face contact with your actual website visitors; and the first impression they get from your website should be a memorable one. Since you cannot convince your ‘customer’ in buying your product or visiting your web page by the means of one-to-one conversation, you should aim to use your website in order to encourage sales through an impressive design. A web page or its design becomes utterly useless when web designers or web marketers do not think about their website in this fashion. Being focused on the appeal of your web page will ensure that it becomes as successful as you want it to be.

This article will list the 3 important key tools in creating an impressive website:

Tool # 1 – E-Mail

An analysis pertaining to the ways and reasons that people use the internet has revealed some startling facts. Several research and studies were carried out, and the results have demonstrated that most people make use of the internet primarily to send and keep up to date with their emails. The people who use the internet for this purpose often refer to surfing the World Wide Web as their secondary objective. From this discovery, you can imagine the importance of having an email id that contains the name or nature of your company or even your web page’s domain name. Moreover, having possession of an email account like this, gives you customers or consumers the impression that your company is thorough and professional. If you are using your website as your email id, it conveys that you see your website as an important extension to your business.

Tool # 2 – Online Payment options

Nowadays most people prefer paying for products and services online rather than issuing a check or paying by cash. Hence, irrespective of whether you are a web page designer or a web marketer it is highly important that you have a fair amount of knowledge on this subject. For those who are actual web designers, you should be aware of incorporating online payment features within the web sites that you design. For those who are web marketers, you should aim to have the online payment features enabled on your web site so that customers who make use of your services, have the ability to pay you online.

Tool # 3 – Web page design

You need to be aware of how well and in what ways you can present your website, in terms of design. Whether you are a web page designer or a web marketer, this aspect is actually the most important. Not all professionals need to be aware about all aspects of design and it is not necessary for you to be the best web designer in the world, you just need to be able to understanding what type of design will appeal to your target customers. They key is to design a website that represent what you are trying to sell.

Although there are quite a number of tools available for a web designer and marketer, the above three are the most important and effective.