Is new SEO tool the future?

Is new SEO tool the future?

A new online tool could change the way that search engine optimisation (SEO) works in ranking websites.

Currently SEO conducted by engines including Google works by comparing key words defined by the searcher with the related words in online articles and ranking them in the order of the most viewed.

However, a new tool called Powerset could change this by comparing the natural language of the content rather than simply the key words. This is done by 'unlocking' the meaning encoded in ordinary human language.

The first Powerset was launched last month to improve the search process on Wikipedia. The system promises to give more accurate results and to frequently answer questions directly.

'Powerset's goal is to change the way people interact with technology by enabling computers to understand our language ... We believe that now is the right time to begin the journey,' the San Francisco company states.

In related news, it has been reported that physicians competing for the top internet search ranking have found it more successful and economical to take the SEO route rather than using expensive links.