Optimization for Google

Search engine optimization is not just to rank in search engines but mainly to achieve a good click through rate from the targeted visitors. This means that your web site should come up in the search results of the search-engines with targeted keywords that are related to your content or theme of your site.

Not surprisingly, Google optimization is becoming increasingly competitive as more and more companies realize the importance of getting a high ranking here, but it is also one of the most ‘user-friendly’ search engines to work with! Google updates frequently, deep indexes many pages from a website, and is also good at ignoring sites that try to ’spam’ the listings through the use of unscrupulous techniques.

Points to achieve Higher Google Rank:

Place keywords in URL:

The most important elements to insert keywords into are the URL (domain name + path + filename) and title of your web page. Also, a low-level URL is considered more important than a higher level URL.

Page Titles:

Pay a lot of attention to the titles of the pages you are trying to get ranked. Don’t target more than two or three keyword phrases. Worry about the proximity and prominence of the main keywords. By that, I mean put your more important words closer to the beginning of the title, in the right order, next to each other and make sure the target keywords are a high percentage (but not 100%) of all the words in the title.

Google Site Submission:

Great, you’re all set. Now you should submit your site to Google, right? Not necessarily. Let Google find you. HOW Google finds you can affect your page rank. I don’t mean that there is a standard penalty for submitting to Google. There’s been speculation on that for a while but I have yet to prove it matters.

Increase Quality Back Links:

Back link helps our site to be indexed by Search engine faster. That is the first thing for you to know. No matter how good your site is, without any back link from other site, it’s like your site is a great mall in the deep jungle. So hard for people to find and visit your site.

Google Analytics:

Using Google Analytics as the only information of the campaigns effect can create a distorted and incorrect picture of what really is taking place. The Urchin software, that is used by Google for their Analytics program, is stripped of many features, the output is delayed and as in forums of webmasters widely discussed full of flaws. Most well known draw-back is the slowing down of the web site, because the JavaScript offered by Google is connecting each time to the Google Server. Well, it is for free, so no claims can be made. So when you have performance problems check also this fact.

Beating the Recession With Affiliate Marketing

A recession is now inevitable. The Organization for Economic Cooperation and Development recently predicted that the current recession in the United States will last for at least the whole of 2009. It is of global proportions and it will not discriminate and thus will affect each and every single market. Moody's stated that China is in for its most serious economic downturn in two decades and trade figures have been described as just awfully dreadful. All is far from well in the Euro region, already said to be plunging headlong into recession, with the UK economy being the fastest to contract. Developing countries will also feel the crunch with growth predicted to slow to an abysmal 4.5% for the pre-developed. Shades of the Great Depression seem to be colouring the present global economic crisis so the big question of how to safeguard our financial well-being is springing into everyone's mind.

For this I offer a simple straight-forward answer. Start one or many low investment, high return businesses! Cynical readers will be tossing around expletives at this statement as it is common knowledge to everybody that doing this will ensure profitability, even in the worst of downturns. It is the method of what businesses we should be starting that is this article's concern. My advice is, start an affiliate business! It possesses low initial investment and at the same time maintains high yield characteristics that I believe we should all take note of.

The cost inherent in setting up an affiliate program is fairly paltry. Simple things like hosting, domain name registration, and pay-per-click advertising, are all fairly inexpensive. Compared to traditional physical commerce, affiliate marketing offers a host of benefits with the most useful characteristic being never having to ever stock up on the wares that you are marketing! It also does not require having any physical office, storage or operations space. This translates into never having to pay rent or a mortgage installment! Estimates put US spending on affiliate marketing channels at $2.1 billion dollars for 2008. In terms of your audience however, you are not just marketing to the US. You are marketing to the entire world!

If you have diligently marketed your affiliate products, you stand to make ludicrous sums of money. Since low operating costs are coupled with opportunities to generate extremely high returns, affiliate marketing is the ideal way to generate more income during economic slumps!