Google Latest Update Provides Best Results

At the end of May, Google released an update to their search algorithm-dubbed “Mayday” by most-that affects natural search engine rankings, especially for what are known as “long-tail keywords”. In looking at this Mayday update, we will ask the question: Are these Google updates “fair and balanced”?

The “Mayday” moniker for this Google algorithm seems altogether appropriate. We picture people on a sinking ship yelling “Mayday”. And there are many people on this proverbial sinking ship. People from around the Internet are saying that they lost about 80% of their traffic since this update and many of these people are referring to pages that focused on long-tail keywords.

As you know, Google frequently updates their algorithm to improve search results. The Mayday update carries with a significant change for how Google returns search results for “long tail keywords”.

An example of a long-tail keyword would be something like this: “Apple iPod Touch 32gb 3rd generation review.”