Beating the Recession With Affiliate Marketing

A recession is now inevitable. The Organization for Economic Cooperation and Development recently predicted that the current recession in the United States will last for at least the whole of 2009. It is of global proportions and it will not discriminate and thus will affect each and every single market. Moody's stated that China is in for its most serious economic downturn in two decades and trade figures have been described as just awfully dreadful. All is far from well in the Euro region, already said to be plunging headlong into recession, with the UK economy being the fastest to contract. Developing countries will also feel the crunch with growth predicted to slow to an abysmal 4.5% for the pre-developed. Shades of the Great Depression seem to be colouring the present global economic crisis so the big question of how to safeguard our financial well-being is springing into everyone's mind.

For this I offer a simple straight-forward answer. Start one or many low investment, high return businesses! Cynical readers will be tossing around expletives at this statement as it is common knowledge to everybody that doing this will ensure profitability, even in the worst of downturns. It is the method of what businesses we should be starting that is this article's concern. My advice is, start an affiliate business! It possesses low initial investment and at the same time maintains high yield characteristics that I believe we should all take note of.

The cost inherent in setting up an affiliate program is fairly paltry. Simple things like hosting, domain name registration, and pay-per-click advertising, are all fairly inexpensive. Compared to traditional physical commerce, affiliate marketing offers a host of benefits with the most useful characteristic being never having to ever stock up on the wares that you are marketing! It also does not require having any physical office, storage or operations space. This translates into never having to pay rent or a mortgage installment! Estimates put US spending on affiliate marketing channels at $2.1 billion dollars for 2008. In terms of your audience however, you are not just marketing to the US. You are marketing to the entire world!

If you have diligently marketed your affiliate products, you stand to make ludicrous sums of money. Since low operating costs are coupled with opportunities to generate extremely high returns, affiliate marketing is the ideal way to generate more income during economic slumps!

Google AdSense by Considering Content as King

Google AdSense provides you the possibility to produce earnings with no making whatever thing different than maintaining a fine site. The major essential aspect in determining the victory with Google AdSense is the quality and amount. Note that web sites that are content-affluent have been quite victorious with the Google AdSense marketing program. The advertisements should not be random; it should be directed in the direction of the content of the web site. That typically enhances the click via ratio and additionally the earnings of the web site.

Some may feel that fine content has not anything to do with, in developing their site. However, what we consider cannot be right every time. Google this moment utilize students as human being reviewers, and in case they come crosswise sites with poor contents, they will simply ban that from the programmed and one time banned it will not be that quite simple to get that account back.

Boring, old, musty and fusty contents will produce fewer guests just. Interesting and enlightening content attracts more guests to the site and thereby it enhances the earnings to your site.

Therefore, the content in AdSense plays an extremely essential function in the quality of your web site. Major care should be given at the same time as preparing the content for your AdSense. It is not needed that your content should be massive, usually little and trouble-free content is found to magnetize many viewers. Your content should be enlightening, factual, appropriate, and genuine and focused. You have to make your advertisements look as if you have placed them there deliberately as though they were something essential relating to your production, matter in addition to your service. There are sites accessible on the net to aid you produce more traffic by improving the nature of your content in the AdSense. They just supply you the vital hints in developing a content affluent AdSense. Another perfect way to advance a fine content is to put you in the guest’s shoes. That might aid you to realize the weaker side of your content and assists you to enhance much.

The keys utilized in the content of an AdSense additionally boost the quality of the content. These keys put the advertisements in the peak place and that in turn will produce more clicks for you. This way having content with the right keys will make your AdSense site a gainful one.

From all that, it is quite clear that the content has a remarkable function in making of a fine Advertisement site. In addition, it could be rightly stated that the Content is the King in Google AdSense.

Google Chrome PageRank Checker

I was just trying to find out the PageRank of a couple of sites using Internet Explorer’s Google Toolbar, but something was broken. Google Chrome has a nice PageRank extension, though.

As you can see in the screenshot, it’s helpful by immediately showing the actual value instead of just a green bar. A couple of times it reverted to zero after loading, but otherwise the values it was showing looked like they were the correct ones. (Considering it doesn’t look like it’s an offical extension, I’m not sure though how accurate the values are now, or will be in the future.)

What Is Bounce...

Do you hear that?

That is the sound of your website rejecting potential customers.

Bounce… There goes another one.

You've probably seen the term 'bounce rate' before in your analytics reports, or heard someone mention it in conversation.

But do you really know what a bounce is?

Do you really understand the importance of this metric?

More importantly, do you know how to fix a high bounce rate?

Bounce Rate Defined

The Google Analytics Help Centre sums it up best with "Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page)".

Or, to put it more plainly, "Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors."

I have highlighted the key phrase in bold and if you only remember one thing, this is it.

What is a "high" bounce rate?

Everybody will have a different opinion on this, and of course there are variables such as seasonality and industry that come into play, but in general I feel that any page with a bounce rate higher than 25% needs attention.

25% still means one out of every four people who arrive at your website leave without looking further.

A retail store owner sure wouldn't be happy if one out of every four people who set foot in their store left without investigating different isles – it should be no different online.

How to Reduce a High Bounce Rate

There are a couple of things you can do to pages with high bounce rates, and in fact should be applied to all landing pages.

These two things should be simple to apply and believe me, if you do them well, you will notice a difference.

Relevancy

If I had to bet on one thing that was the cause of a page's high bounce rate, it would be a lack of relevancy.

Ensure your landing pages are relevant to your sites visitors. Landing pages are usually found via a search engine, so ensure your landing page talks specifically about the keyword the visitor used to find your website.

Call to Action

Any landing page must generate or maintain the visitors buying momentum through to a conversion goal such as a sale or an enquiry.

You must make it obvious to the visitor what you want them to do next by ensuring one primary call to action is prominently placed in the active window and above the fold.

Don't ask your visitors to make decisions. It is your job to guide them, you are in control.

Measure

After making changes to your landing pages, it is essential that you measure the effect those changes have.

Depending on your traffic volume, you may start seeing results in as little as a few days.

If you want to get really clever with your analysis, segment a page's bounce rate by traffic source to see how different sources of traffic react to landing on particular pages.